Flickaway Weekender
M Booth designed the first-ever lighter–shaped weekender bag made for the 420 traveler who likes to spark the moment wherever they land.
A bold BIC-inspired duffle with streetwear style, it’s equal parts statement piece, stash spot, and getaway essential, crafted for those who like to travel higher and pack lighter.
The bag sold out within 1 minute for both the noon and 4:20PM drops.
EXPLORATION
Luggage
Design
Hard Case
Molded to mimic the curved, textured top of a classic lighter.
Leather Trunk
With the top right protective corners as red as a nod to the fork spring of the lighter while the other corners are metal to represent the hood.
Duffle Bag
With a convenient side pocket designed to mimic the flicker of a lighter.
FINAL
Luggage
Design
Product
Shoot
Producer Jordan Schroer
Creative Director Ryan Murphy
Sr. Art Director Mel Payamps
Copywriter Melissa McCarthy
Strategists Zoda Carey & Jourdan Espeut
Big Leo Agent & Producer Kimberley Sirisalee
Photographer Evi Abeler
Digital Tech Ryan Liu
Gaffer Jarrett Murphy
Prop Stylist Andrea Greco
Prop Stylist Assistant Jess Palace
Postcard
Custom
Launch Site Design
