A R T D I R E C T O R

Oversaw the creative process from concept to completion for the production of all marketing collateral, ensuring a consistent, powerful brand voice across channels and executions

CLIENTS
American Express, Campari Group, Google, The Macallan

RESPONSABILITIES

♦ Oversaw the creative process from concept to completion for the production of all marketing collateral, resulting in consistent, powerful brand voice across channels and executions

♦ Developed mini-brand identities with new Look and Feel concepts and created digital assets for client campaigns and PR activations

♦ Collaborated closely with a photographer/director and oversaw retouching and video edits, and delivered high-quality video content that received positive feedback from clients

♦ Partnered with a team of copywriters, CDs, designers and members of the accounts team to execute Paid, Organic and Branding campaigns

♦ Provided support, leadership, training, and internal mentorship in design and tooling best practices to direct reports, with improved team efficiency and morale

♦ Managed projects and delegated tasks to junior designers using Monday.com, resulting in timely and effective project delivery

♦ AI Engineering experience using MidJourney image prompt crafting for pitch, mockups and social asset creation