The Brief
To elevate Castello’s U.S. presence, M Booth launched a dynamic Whipped Dips campaign and organic social strategy, tapping into cultural trends for maximum impact.
The Concept
Delicious food triggers a dopamine release that makes it hard to contain our pleasure, resulting in a dance of joy.
SO GOOD,
YOU DANCE
CREW
WHIPPED
DIPS LAUNCH
CREATIVE DIRECTOR
Ryan Murphy
ART DIRECTOR
Melissa Payamps
ACD COPYWRITER
Melissa McCarthy
PRODUCER
Jordan Schroder
PRODUCTION
Baltik Studio
VIDEO
Nick Wiesner
PHOTO
Anna Dave
FOOD STYLIST
Duncan Fitzpatrick
CAMPAIGN VIDEOS
Each vignette opened with our host mid dip-dance, which encourages her guests to try a bite. The dip always got a macro shot to highlight the whipped, airy texture and we made sure to showcase real product packaging with each end card.
INSTACART BRAND PAGE
FOOD STYLIST
Hadley Sui
&Albene Sharrard
GAFFERS
Rounak Modha
& Jarrett Murphy
PHOTO TECH
Ryan Liu
& Andrew Crighton
CREW
CREATIVE DIRECTOR
Ryan Murphy
SENIOR ART DIRECTOR
Melissa Payamps
COPYWRITER
Melissa McCarthy
PRODUCER
Jordan Schroer
ORGANIC SOCIAL
