ORGANIC SOCIAL BRIEF

Under Rao’s Homemade’s procurement under the Campbell’s umbrella, the brand sought to expand their social content from UGC content to custom social forward production.

M Booth created a social playbook that included strategy, branding and identity that was then executed across Organic and Paid social campaigns on Meta, Tiktok and Pinterest.

PRODUCER
Jordan Schroer

Model
Kaitlyn Jackson

PHOTOGRPAHER
Evi Abeler

PROP STYLIST
Maeve Sheridan, Andrea Greco
& Zach Molina

FOOD STYLIST
Hadley Sui
& Albene Sharrard

Gaffers
Rounak Modha
& Jarrett Murphy

Photo Tech
Ryan Liu
& Andrew Crighton

CREW

CREATIVE DIRECTOR
Ryan Murphy

SENIOR ART DIRECTOR
Melissa Payamps

JUNIOR ART DIRECTOR
G Cha

COPYWRITER
Madison Kopp

PR Campaigns

Thanksgiving Eve Can Be the Best Part of the Holiday

The night before Thanksgiving is infamous for being the busiest time of the entire year. Food prep. Travel. Hosting. It’s a whirlwind of preparation, and we could all use a pause before the holiday season gauntlet begins.

Before the epic dishes and company, discover a quieter kind of magic on the night before Thanksgiving. Make it the night you come home, drop your bags, and exhale.

This is where the real holiday begins. Where the phones go down, the conversation flows, and time stretches in the best possible way. It’s not about hosting or impressing—it’s about reconnecting.

ACD COPYWRITER
Mike Ventimiglia

PRODUCER
Brian Wheeler

Talent
Jenna Bush Hager

STUDIO
Good Times

CREW

CREATIVE DIRECTOR
Ryan Murphy

SENIOR ART DIRECTOR
Melissa Payamps

Mailer

Total Earned
PR Impressions

6.5B

JBH Social Content
& Boosting

11.2M+

Total Impressions To-Date

RAO’S Organic Social

81M+

Total Views

48.5K+

Total Engagements

How 'Today' Host and Mom of Three Jenna Bush Hager Pulls off a Stress-Free Holiday Season

“Hager is all about making things a little easier so she can make memories with her family. Plus, she's teaming up with Rao's Homemade, the cult-favorite brand behind those rich, slow-simmered pasta sauces, to remind everyone to slow down and simplify the holiday prep.”

— Good Housekeeping

Jenna Bush Hager Shares Sweet Family Photo as She Celebrates Thanksgiving with Her Three Kids: 'The Luckiest!'

“Most often, Bush Hager prepares classic spaghetti with sauce, a rigatoni bake, or "my meatballs with marinara," which she noted will definitely be part of her "Ultimate Pasta Night" on Thanksgiving eve.”

— People

ALEX HALL’S JOURNEY TO THE OLYMPICS IN MILAN IS ALL ABOUT

CRAFT, PATIENCE
& ITALIAN LEGACY

From slow-simmered family recipes to high-stakes jumps on the slopes, Alex lives by a simple rule rooted in his Italian heritage: greatness can’t be rushed, and there are no shortcuts to the top.